Ian Mullane

Ian Mullane, Founder and CEO of Keepme, is a leading authority on AI in the leisure and fitness industry, with more than two decades of involvement in AI and its application to business.

Ian also serves on the Board of GymNation, one of the Middle East's fastest-growing fitness brands, and on the Board of Trustees for Activity Alliance, the national charity championing inclusion in sport and physical activity.

A sought-after keynote speaker, Ian has delivered multiple keynotes at major industry events around the world, including EHFF, HFA, PerformX and Beyond Activ. He is a regular publisher of white papers and industry research and acts as a trusted adviser to CEOs and senior leaders on AI strategy, adoption and deployment.

His work focuses on helping operators understand the implications of AI, navigate disruption and translate rapidly evolving technology into practical business advantage and sustainable growth.